NFC tool
Background
VIA PIAVE 33 is a lifestyle fashion brand focused on sustainability and respect. During this long term collaboration I ideated OBJECT 01 to help the brand during its launch campaign.
Exploration
During our visit cards exploration in the branding process, we came across many different objects that we really wanted to explore. We decided to continue the research without a specific goal in mind yet.
Research
As a first step of the research, we centered the study around holdable objects, but extended to the exploration of portable items, stay-at-home gadgets and wearables.
Many designs caught our attention: the first iPod, the old Yeezy Stem Player, metal business cards and more.
We continued the exploration with a focus on keys as they were very mysterious objects. We searched for various forms from modern keys to more ancient ones like the Egyptian lock.
We explored various shapes. The thumb shaped one is one of my favourites. After some user testing and some paper prototypees, we iterated the design by changing the holdable part to a larger squared platform for better comfort.
Concept
We had a lot of discussions about the object’s functionality. The concept of key as an unlocker really caught our attention. We included NFC technology within two small frames to transform the static object into an access token.
Materials
OBJECT 01 is made of two thin PMMA acrylic frames and a 10x10 cm 144 byte NFC tag glued between the frames.
The frames are hard to corrode, ultraviolet light resistant, weather proof, and one of the safest plastics, being both recyclable and BPA free.
Access Token
By scanning OBJECT 01 with an NFC reading device, people can access special content selected by VIA PIAVE 33.
Conclusions
I assebled early protoypes and adjusted design during refinements until final production.
Campaign
OBJECT 01 has been used as part of VIA PIAVE 33’s launch campaign. Below you can find some people that loved it.
If you want to get your OBJECT 01, write a direct to @viapiave33 on Instagram.
homenext